Privacy & Compliance
Policy & Governance Standards.
This Master Privacy Policy articulates how Mars Solution (operating under the commercial brand name MARS) and its affiliated corporate entities collect, process, safeguard, and disclose professional business information across our digital publishing properties, demand generation channels, and enterprise syndicate platforms.
Identity of the Data Controller & Operating Entities
This Privacy & Compliance Policy applies to Mars Solution (operating commercially under the brand name MARS, with corporate headquarters at Core Lattitude 208-210, NIBM Road, Kondhwa, Maharashtra, Pune- 411048, India), its international office (71 -75 Uxbridge Rd, Suite 144, Ealing, London W5 5SL, GB), and all owned digital publishing domains, web applications, and demand syndicate services operated under the MARS brand.
When you register for content, download publications, or participate in voice qualification surveys on our properties, Mars Solution (MARS) serves as the Data Controller of your business personal data until transferred to designated campaign sponsors in accordance with documented consent disclosures.
Categories of Professional Personal Data Collected
MARS exclusively collects B2B professional data necessary to facilitate commercial demand generation and technical content syndication:
Processing Purposes & Lawful Grounds
We process professional data strictly for specified, explicit, and legitimate business purposes:
- • Fulfillment of Content Requests: Delivering requested research papers, analyst reports, software benchmark studies, and webinar access links.
- • Enterprise Demand Generation Syndication: Introducing qualified business professionals to commercial technology providers whose products align with the professional's demonstrated research intent.
- • B2B Tele-Qualification & BANT Scoring: Conducting telephonic surveys to verify active procurement timelines and budget authority.
- • Security, Fraud Prevention & Bot Screening: Defending digital portals against automated form injection, invalid domains, and malicious abuse.
Disclosure to Campaign Sponsors & Authorized Sub-Processors
When you download a sponsored whitepaper or participate in an advertiser-funded webinar, your professional contact details and survey responses are transferred to the designated commercial sponsor (the Client) as an independent Data Controller under binding Data Processing Agreements.
MARS utilizes vetted infrastructure sub-processors subject to rigorous SOC 2 Type II audits:
Cookies, Pixels & Telemetry Tracking Notice
MARS properties deploy strictly necessary cookies for session management, security tokens, and consent preference tracking. Analytic cookies and conversion pixels are executed strictly subject to your regional consent preferences. Users may alter or revoke cookie authorizations at any time via our Cookie Preferences Center or browser privacy settings.
Data Retention Schedules & Automated Cryptographic Purging
MARS enforces a maximum active retention window of twenty-four (24) months from the date of last documented interaction. Contact profiles that remain inactive beyond 24 months are automatically migrated to suppression archives where PII is cryptographically shredded (NIST SP 800-88 standards), preserving only one-way cryptographic SHA-256 hashes for suppression enforcement.
State-Specific United States Privacy Disclosures (CCPA/CPRA)
Under the California Consumer Privacy Act (Cal. Civ. Code § 1798.100 et seq., as amended by the CPRA), Virginia VCDPA, Colorado CPA, Connecticut CTDPA, and Utah UCPA, residents enjoy specific statutory entitlements:
• Right to Know & Access: You may request disclosure of categories of personal information collected, sources, and commercial transferees.
• Right to Opt-Out of Sale / Sharing: You may instruct MARS not to sell or share your professional data for cross-context behavioral advertising by submitting a request to privacy@marstechsol.com.
• Non-Discrimination: MARS will never deny services, alter pricing, or degrade quality for exercising your privacy rights.
Enterprise Information Security Controls
MARS maintains an audited Information Security Management System (ISMS) incorporating physical, administrative, and technical controls:
Supervised by: Global Data Privacy & Information Governance Committee